Systron Donner Automotive Launches Breakthrough New Web Site And Image

Concord, CA - Who said angular-rate sensors have to be bland? Systron Donner Automotive, the global leader in automotive inertial measurement products, has launched a new brand image and interactive Web site that make selecting a MicroGyro feel more like shopping for a new car.

After fifty years in business, Systron Donner Automotive has overhauled its external appearance, aligning it with the cutting-edge technologies for which it is known. The company's quartz MEMS gyro, installed in more than 40 million automobiles, is the enabling technology behind the industry's most reliable active safety systems, like electronic stability control.

The flagship of the new image is the company's Web site, a revolutionary approach in the highly-technical measurement controls industry. Selecting the right inertial control is a complicated task, but finding the information to make an intelligent decision doesn't have to be. Clear navigation, bold graphics, and a dynamic tech library simply make it faster and easier to select the best sensor.

The site's tech library is expected to become an essential resource for automotive engineers, providing the specification sheets, white papers, applications, and performance data they need. The site also inspires ideas with content on new applications in marine and off-road markets and emerging technologies like miniaturization.

"Ours is an intense and competitive industry. Systron Donner Automotive's new branding, and our Web site in particular, clearly demonstrate our breakthrough approach to minimizing complexity and cost for our customers," said Chuck Hammond, business development manager for Systron Donner Automotive.

The new branding and Web site will be revealed to the industry at the 2007 SAE Commercial Vehicle Engineering Congress & Exhibition. Visit the site at www.systronauto.com.

SOURCE: Systron Donner Automotive