PPG To Unveil Waterborne Solution For Custom Finishes At SEMA

Strongsville, OH - PPG Automotive Refinish will debut a waterborne compliant solution for its Vibrance Collection line of custom colors and effects at the 2008 SEMA Show, being held November 4 – 7, in Las Vegas, booth #23093.

According to PPG, its custom color compliant solution especially addresses the needs of professionals in areas where stiffer VOC regulations have been imposed, such as California and Canada. Custom painters and artists will now be able to use the Vibrance Collection of colors with PPG's Envirobase High Performance waterborne basecoat system and still meet VOC mandates.

"Our customers in California and Canada love working with our Vibrance Collection custom color line and they're very important to us," says Jeff Griffin, manager, collision segment N.A. "So we challenged our team early on to make sure that the custom painter would not be hindered in the least bit when it becomes necessary to convert to a waterborne system."

"Our goal was to take all the custom colors now available with our solvent-based systems and provide matching formulas for use with Envirobase High Performance basecoat. And I'm proud to say we're accomplishing our mission."

Some special effect pigments currently available in the Vibrance Collection required a new technological solution to achieve waterborne compatibility. To address that need, PPG developed VWM5555, an innovative midcoat for the Vibrance Collection line. VWM5555 creates a midcoat layer over the waterborne basecoat and allows painters to use Vibrance Collection special effect pigments such as Radiance II dyes, Flamboyance, Prizmatique, Liquid Crystals and Ditzler Big Flake.

The new VWM5555 midcoat will be available through PPG distributors across North America in January 2009 to create a complete, compliant custom color solution. A choice of compliant, 2.1 VOC clearcoats are also available for use with Envirobase High Performance waterborne basecoat.

PPG will showcase custom finishes using the new Vibrance Collection compliant system at the SEMA Show at PPG booth #23093.

For more information about the waterborne compliant Vibrance Collection and VWM5555 midcoat, call 800-647-6050, visit the PPG booth #23093 at SEMA or log on to the PPG Automotive Refinish website at www.ppgrefinish.com.

SOURCE: PPG