White Paper

Counterfeiting — There Is A Solution

Source: Secure Symbology, Inc.

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White Paper: Counterfeiting — There Is A Solution

The problem of bogus automotive parts is not going away. Armed with advanced technology and cheap labor, counterfeiters keep taking a big bite out of the aftermarket pie. Here's what's being done — and what you can do to combat the problem.

There Is A Solution

In the automotive repair industry, there are many options when it comes to buying parts to install on customers' vehicles. The choices range from top-dollar OEM replacement parts, to less expensive parts made by reputable parts makers, to cut-rate parts from third-world sources. You can use "the real McCoy" or something more cost-effective, depending on your customer's budget.

The right balance lies in using parts that repair the problem properly, keeping the repair cost as reasonable as possible for the customer, while leaving a margin of profit for the shop. However, there is a line a shop owner or technician should never cross: using poorly made parts that are likely to fail, causing further damage to the vehicle and customer relations.

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White Paper: Counterfeiting — There Is A Solution